Kogod School of Business WMATA Bus Ads
This is a series of ads I developed to raise Kogod brand awareness around the DC area. The marketing director and I thought it would be more personal to feature alumni who were working in the sustainability sector, which is a major focus for the school. I contacted alumni to see if they were interested, then arranged for photographers in both DC and Puerto Rico to take their portraits.
I developed a basic concept for the ads and attended all three photography sessions in DC to give art direction. I sent the final photos to the photographer in Puerto Rico to replicate.
The final ad balanced American University's new 2021 brand guidelines and the limited space available for both images and copy (and the infinite nooks and crannies that cover every inch of a bus!).
Work performed: Design, art direction, photography selection, copywriting
Client: Kogod School of Business
Programs used: Adobe Photoshop, Adobe InDesign